Tribes : We Need You to Lead Us

It's been a long time since yours truly should have reviewed this little book, as it is both easy to read and remarkable. Tribe is about the tribal nature of the world to come; the importance of tribes and communities. Like an e-anthropologist, Seth Godin - a sort of superstar of communities and social media in the US - breaks down what makes an e-leader, a follower, an active user, a passive user, etc. He comments on the importance of certain types of communities and the importance of the social media. He comments on the importance of certain user experiences, correlated to the most intimate social archetypes (Joel de Rosnay would speak of Memes). The power of the book lies in its very pragmatic and factual analysis of what he observes at each moment; we don't know if it should be recommended to anthropologists more than to product managers.... A must read in any case. The book is ten years old, but it hasn't aged a bit.